![]() ![]() Absolutely."Ĭall it the quartering of the half-life. "I think everyone's attention span in American is, at the best, quartered from where it was even five years ago. ![]() People cry and moan a lot about the decreasing attention span of America's youth," says Shana Naomi Krochmal, a digital producer for Current TV. Remember " Binders Full of Women"? Or Olympic gymnast Mckayla Maroney scowling with her medal? With these things flying by at warp speed, it's hard to keep up with the cultural conversation. "Maybe to the point of a problem, right? " "We're actually looking to be more social than ever before," Gonzales adds. We are intensely social animals, he says, hardwired to get pleasure from connecting online. Accelerating the pace of linking and "poking" might actually be an efficient way to "be a more social person in today's world," says sociologist Marco Gonzales. ![]()
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